03 · The vow
This page is written like a term, because it will be one. When the Boulevard adopts this platform — and it will — this is the wall it finds already standing.
One-way by design: protection inbound, reach outbound. That asymmetry is what Day One sponsorship buys.
No property that adopts the platform after the Day One window may target, purchase, or direct any campaign, placement, offer, or other marketing through the platform at players while they are present at, checked in to, or planning a visit around a Day One property. Day One floors are permanently excluded from every later adopter’s targetable inventory.
Day One properties retain full conquest rights across the platform for the life of the covenant — including campaigns directed at players at or around Boulevard-corridor properties — subject only to the standard campaign-review process that applies to all partners.
The covenant runs for as long as the platform operates. It survives every later commercial arrangement, cannot be waived or diluted without the affected Day One property’s written consent, and cannot be bought out by any later partner at any price.
There are exactly six Day One charters: Rio, Palms, Resorts World, Fontainebleau, Sahara, and Virgin Hotels. The class closes at platform launch and never reopens. No seventh charter will be created, sold, or granted under any name.
We own the ad inventory, so the covenant is enforced twice: in the contract, and in the platform itself — Day One floors are excluded from later adopters' campaign targeting at the code level, not by policy memo. Yes, it costs us reach we could sell the Boulevard later. That is exactly the point: the covenant is only worth buying because it is expensive for us to keep. Scarcity you can audit is the product.